The Dreamy Sounds of an Unforgettable Experience
GAA
The Gaelic Athletic Association (GAA), Ireland's largest sporting association, teamed up with BBDO Dublin to kick off the new season of Gaelic Football and Hurling with a film capturing the unforgettable experience of a GAA match. The film, directed by Lochlainn McKenna for Assembly, centres around the childhood memory of a woman attending a game. It is artfully non-specific about the match itself, instead opting to focus on the surrounding memories that create nostalgia—the feeling rather than the time or place.
The Music & Sound
My role was to create a soundscape with a rich yet slightly 'blurred' feeling. Memories are often somewhat faded, so I focused more broadly on the memory as a whole instead of taking each shot in fine detail. Sounds bleed in from off-screen in unexpected ways - all to pull the listener into the warm, balmy feeling of the moment.
The score is a mix of textural notes, strings, and piano, reversed and manipulated to play with the sense of time in the film. A core five-note theme winds its way through the score, repeating on cello for a warm, emotive lift. Fun fact: The melody, performed on a treated piano, eases in with a slow 'attack' on each note, accomplished by reversing the notes in post-production - a nice nod to looking fondly back in time.